Huehuecoyotl

24x30 Colored Pencil/Acrylic

Huey to his friends, Huehuecoytol is the Aztec coyote god of all sexualities, music, dance, song, adulthood, and adolescence. He was clearly first in line when they were handing out job titles. He's uninhibited and not interested in your labels. He has a small-batch tequila distillery start-up. Find him on Instagram

Story

The pivot to craft tequila happened in 2019, when Huey realized that his ancient calling as a god of transformation and joy could be perfectly expressed through the artisanal spirits movement. For decades, he'd been the most sought-after bass player in the Mexican indie music scene, anchoring bands from Guadalajara to Mexico City with his supernatural sense of rhythm and his ability to make even the most uptight audiences lose their inhibitions. But standing in his great-grandmother's abandoned agave fields outside Tequila, Jalisco, he felt the pull of something deeper – the same primal connection to the earth and its gifts that had made him a deity of fertility and celebration centuries ago. His Instagram followers (@HueysTruthTequila) watched in fascination as he documented the entire process: from blessing the agave with ancient Aztec ceremonies to designing bottles that changed color depending on the drinker's mood.

The small-batch distillery, "Coyote's Truth," became legendary not just for its exceptional tequila but for the parties Huey threw during each harvest. Musicians from every genre would descend on the property, and what started as product launch events evolved into multi-day festivals that celebrated everything Huey represented – fluid sexuality, intergenerational wisdom, and the kind of musical fusion that could only happen when a god of adolescence and adulthood brought together teenagers learning their first chords with master musicians who'd forgotten more songs than most people would ever know. His bass guitar, a custom piece painted with traditional Aztec patterns that seemed to pulse with their own heartbeat, could be heard weaving through conversations from jazz to reggaeton to traditional mariachi, often all in the same song.

By 2024, Huey had become something of a cultural phenomenon – part musician, part entrepreneur, part spiritual guide for a generation struggling with rigid labels and artificial boundaries. His tequila tastings were legendary not just for the quality of the spirits but for the conversations they inspired. People would arrive as strangers and leave as chosen family, having discovered new aspects of themselves through Huey's uncanny ability to create spaces where everyone felt free to be authentically complex. His Instagram stories were a masterclass in living without apology: sunrise yoga sessions with his polyamorous chosen family, late-night jam sessions with teenage prodigies and septuagenarian masters, business meetings conducted entirely in song. As he'd tell the lifestyle bloggers who constantly tried to pin him down with labels, "I'm too old to be young and too young to be old, too wild to be tame and too wise to be reckless. The tequila just helps everyone else catch up to that energy."